the ramblings and inner workings of a fashion design.
the streams of thought and research throughout the development of my creative process for various endeavors.
this is a space for me to collect my research and develop the ideas which inspire me.
The constant challenge of a designer is how to market your wares in a way that people will want to buy them. Because lets face it, in capitalist society, how can you be a defined as success if no one wants your products.
A good PR Spin
It is a common misconception that because a fiber is from a naturally occurring source, such as cotton or bamboo, then it must be good for the environment. Sadly this is often not the case. It has become hard for consumers to differentiate between good choices and products which claim to have a multitude of benefits to both society and mother earth, but lack the credentials. The case of bamboo is one such example, often promoted as an ‘eco fibre’, which is able to be regenerated inexpensively and quickly, but this media message fails to mention the masses of chemicals used to break this natural product down to mush so it can be re-spun and formed into yarn, losing its status as ‘natural’.
As a consumer it can be hard to make informed decisions when you cant be sure what is a good choice.
…few industries are as connected to the natural world as fashion. At its most simplistic, fashion is dependent on water, on crops such as cotton, and on a whole host of animal species. Yet the fashion industry has barely begun to factor in the consequences of its actions on habitat loss, shrinking biodiversity and climate change.
Lucy Siegel, April 2011.
Introduction from To Die For. Is fashion wearing out the world?, 2011.